Introduction This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages. As you should already know keywords contained within your websites' meta tags are extremely important in allowing search engines to determine the content of your web pages. In order to make sure that these keywords are bringin More..

The Other Side of the Search Gods Abracadabra!

Thousands of servers ...billions of web pages.... the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet...from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let's attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ub More..

Get Better Search Engine Rankings with RSS

RSS is the latest craze in online publishing. But what exactly is RSS? RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood. RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks. It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers More..

If Content is King, then surely Relevance is Queen!

There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen. It is easy as a webmaster to get caught up in these webs of intrigue. You get email notes about them, you view so-called experts' thoughts on bulletin Boards - hey you probably even read things in newsletter articles! Well I hope so anyway.... The big driver for webmasters currently appears to be content and link building. While link building More..

Your Website Title Could Be Costing You Money

Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines. A good title also goes a long way towards getting your prospects to click on your listings. If you go to Google right now, and type any search phrase you want, you get back a list More..

Choosing a good domain name isnt always so simple.

So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it? What could be simpler than choosing a domain name right? Wrong. There are a number of things you need to consider and research before you register your favorite domain name. First off, what is a domain name and why would I want one? A domain name ma More..

Search Engine Marketing 101 For Corporate Sites

When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM). This tutorial is foundational information for anyone looking to implement search engine marketing. This tutorial will also help yo More..

How To Design A Search Engine Friendly Website

There are many websites that fail to target their required traffic, even if they've had some search engine optimisation work done. One of the main causes for this is simply because the website isn't search engine friendly. This is a basic essential that needs to be incorporated into the design of all websites at the outset - think of it as the foundation to establishing your search engine optimisation strategy. This article aims to highlight the areas a web designer should think about and incor More..

eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices

We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects. In the spirit of educating marketers about best practices, we present this list of ten things you can do to sabotage your search engine marketing project in a "New York" second. 1. Invisible (Ghost) Text You have More..

Got Spiders?

Many internet marketers blow mountains of start-up cash on their websites just trying to break intosearch engine rankings. I was one of these internet marketers. I spent cash on get-rich-quick submission services that claimed they would submit my page to thousands of seach engines. . .for a small fee. I spent money to get registered with big name search engines. I even spent money on search engine optimizationservices. And then I waited. . . I waited to see SOME response--any response--from a More..

Read more About An SEO Checklist

Link Popularity Pitfalls

As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their linking campaigns could be in vain if they let a large number of outbound links drain their existing PageRank. If their site were a bucket it would be full of holes, to illustrate this point, if you had a large number More..

Linking for Fun and Profit

Well actually, linking isn't fun at all. In fact, it's quite tedious. Seeking, responding to requests and adding links takes time and effort. But, if you're not actively building links the RIGHT way you are going to be left behind. In other words, your site will be "Lost in Cyberspace". The plain fact is Google, and to a lesser extent, other important search engines, reward sites with links from relevant and important pages. If you want your site to deliver lots of targeted search engine traffi More..

Five Short Quick Tips on Web Page Titles

By Catherine Franz Search engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process: 1. Character count is important: Google's maximum character count for page titles is 83. Yahoo's maximum character count is 111. 2. Don't use filler words like: and, for, the. They are dropped anyway by the search engines. 3. Remove redundant or unsearch worthy words or phrases, for instance More..

Google Slavery...Old Habits Die Hard

For the first few months after Yahoo decided to go their own waywith natural search (and MSN decided to get serious about thesearch business), the search results provided by those two couldonly be described as bizarre. Enough time has now passed thatthe dust has somewhat settled and there are three main (from atraffic standpoint) sites for quality natural searches. The term "natural search" is to distinguish true searches, asopposed to paid advertisements which appear in the search resultsfor m More..

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiasts claiming the right way and the wrong way to handle link swapping, link exchanging or reciprocal linking! You can tell something is important when there is more than one name for it! GRIN! There are also two schools of thought on the reasons link swapping. The first reason for link swapping has always been to carry favour with Search engine rankings. Have a good site with lots of links and this is seen as a good thing and therefore Searc More..

Google Page Rank Is Dead - Or Is It? - Part I

For a long time now, marketing gurus all over the world have been talking about google page ranking. Page ranking is simply Google's way of measuring your pages accordingly. But there is a problem... More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different. With this method of measurement, we could quickly see how much or how little a person has put into promotin More..

Hens Lay Eggs (HLE) by Silke Stahl

"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM. The MLM exponential growth chart makes sense mathematically but is flawed. Unfortunately the ordinary person can't see the flaw, so buy into it, and you get your More..

Content Management Systems Eyeball SEOs

Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. Content Management Systems (CMS) are a hot topic right now with many corporate websites are turning to these systems to handle thousands of pages of dynamic data that they need to update regularly. Content Management Systems allow information to be More..

Copywriters: Make Friends with Search Engine Optimization

I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'. It's about the reader, not some computer. Right? The whole thing smelled of compromise to me. And as us ego-driven writers all know, compromise is not something we like. Well, I'm pleased to say that my pride finally shuffled off to More..

The Search Doesnt End at Your Homepage

In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind." Many of us pay attention to the keywords and phrases being used by our visitors when they arrive via a search engine. It makes sense not only because it gets you higher rankings, but also because the use of the right search terms signals to your reader that your pa More..

8 Essential SEO techniques

1) Title Tag - The title tag is the most powerful on-site SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have it's own title tag. 2) ALT Tags - ALT tags were meant to be for text browsers because the images didn't show in text browsers and the ATL tags would tell the visitor what it's about. You should put your main keyword(s) in the More..

How to Get the Best Deal on Your SEO Project

If you own or manage a business Website, chances are you are at least somewhat familiar with the concept of search engine optimization (SEO). You may have read any number of books and articles on the subject and possibly given it a try yourself. Or perhaps, after exhaustive research, you decided that your time is better spent in your area of expertise. If that's the case, I have some good news for you. There is such a thing as affordable search engine optimization. In fact, when you know what to More..

Why Articles Are Not The Route To High Search Engine Rankings

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true. Imagine the following scenario... You write an article around a keyword or keyphrase you want to rank well for. You submit that article to all the article submission sites and directories and ezines you can find. Your article gets published in hundreds of pl More..

Web Site Copy is about More Than Keywords

Let's say you are writing a web site to sell beach homes on Vancouver Island, BC, Canada. You look for some good keywords and come up with 'Vancouver Island waterfront property'. So you use that term in your title, headline and here and there in the text. So far, so good. The phrase will help you with your rankings. And the use of the phrase on the first screen of your home page will let your visitors know they are in the right place. But for writers who focus too intently on keywords and phr More..

Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website

Want to drive more targeted traffic to your web site? Want to do it for free? If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines. Up until now, you've been led to believe that search engine optimization and search engine ranking strategies were something better left to an expert. But that's not true. Any serious marketer can and should learn More..

Its The Same Deal For Both Search Engines And Real Estate

It's all about location, location, location! In the past...back in the days when Google was IT when it came to natural search results...everyone was very focused (or shall we say obsessed?) on Google page rank. Now that Google is a public company and the search business hasbecome competitive (most notably due to the serious searchcapabilities now being offered by Yahoo and Microsoft, via MSN), Google has become much more "private" or secretive about thingslike page rank, backlinks, etc. As a More..

Link Building: To Link, or Not to Link, That is the Question

Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over? Link Farms Many webmasters claim that Google penalizes websites for link farms. If this is so, why are a link farm sites that have a page rank of 5 on their link farm page? Let More..

Fixed Point of Reference

According to author Frank Peretti, "A fixed point of reference for human beings is always something that is found outside themselves. It has to be something to which we can always come back. If we try to haul our point of reference around with us, we have lost it because it has been moved and we can never refer back to it." He tells a story of being in a dark room with only a chair. As long as the chair stays put, it can be used as a point of reference. If it gets picked up and carried around, i More..

The Disease of Google Banning: Are You At Risk?

Definition: Google banning occurs when Google removes your site from its index and flags your domain as 'banned', so it won't spider your site anymore. It is actually a serious disease and may be even life threatening specially for small websites. Etiology: Webmasters' mistakes are almost always the leading causes of google banning; here are some of the common mistakes that will get your website banned: 1. Using small or hidden text in your web pages. Some webmasters will try to use hidden t More..

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it. Millions of people use search engines to find products and services online and many global companies grew from merely having a web site and search engine expert. To More..

6 Ways To Attract Search Engines To Your Website More Often

Adding fresh, updated content to your website is the surest way to get search engines engines to spider your site more often. Search engines are known to index sites updated on a regular basis more frequently. Updating and adding to the content on your website frequently will give you an advantage in the search results and also help you expand the number of search terms or key phrases you can get found for. There are many tools and resources you can use to automate the process of adding fresh, More..

The Write to Link Popularity

Incorporating writing as a means of boosting your link popularity can be a turnoff for many webmasters, when in fact it can lead to a wealth of links. I first learnt about link popularity while researching aboutmany different methods that I could use to market a Geocities site I had. After emailing countless webmasters and receiving some dismal results, I realized that it was hopeless to get people to exchange links with my freebie website. Then I discovered writing. At first I was skeptical a More..

Without Conversion Rates You DonÃ¢â‚¬â„¢t Know If YouÃ¢â‚¬â„¢re Mickey Mouse Or Mickey Mantle

I couldnÃ¢â‚¬â„¢t agree more with the headline of this article and itÃ¢â‚¬â„¢s one IÃ¢â‚¬â„¢m afraid I canÃ¢â‚¬â„¢t take credit for. I found this line in Paco UnderhillÃ¢â‚¬â„¢s book, Why We Buy Ã¢â‚¬â€œ The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests IÃ¢â‚¬â„¢ve done with online, visitor-based activity. The conversion rate on a website is easy to measure. Unfortunately, businesses too busy concentrating on their bottom line More..

How Do I Improve My Web Site Conversion Rate? Part 1

Question 1. What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service? What you're talking about here are two different ways to measure your website. "Read More Here" is what I would call a variable affecting your conversion rate. I call these kinds of variables "Micro Conversions" because they are all small (microscopic even) steps toward a full conversion. A micro conversion is something More..

How Do I Improve My Web Site Conversion Rate? Part 2

Question 1 Does it help to track visitor behavior on websites through software? Yes is the simple answer. No debate is required but I'll offer a simple explanation. If you don't measure, how do you expect to know what to improve? You can guess and hope you get it right, but if you have effective tracking software, then you simply have facts in front of you. Effective measurement is more than simply having good software though; it's analyzing why things happen. One thing we measure is bounce, More..

How Do I Improve My Web Site Conversion Rate? Part 3

Question 1 How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)? Keywords are important for two reasons. Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said 'keywords which relate to your reader'. It's important to understand that what you consider 'key words' might not be the keywords your visitors are More..

Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site's navigational structure and linkage. Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML. Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on More..

New MSN Search Engine: How Good is it?

If you have an online business or you just use Internet as oneof your marketing tools, you know that how important are thesearch engines in your quest to get more targeted visitors toyour website. The changes in search engine field can haveunexpected outcome for your online endeavors. That's why itis important to be well-informed on impending progress inthis sphere. Microsoft has recently come out with the latest beta versionof its much touted search engine. Supported by 5 billionindexed pages, More..

Using Google

Thanks to a unique algorithm that produces most relevant resultsto any given query, Google has become, indisputably, the bestsearch engine on the Internet. On the last count, Google hasindexed over 4 billion pages and tackles around 200 millionsearches a day! A cluster of 100 thousand servers are used tostore, crunch and spew out the query results with lightningspeed that you are so accustomed to see. This phenomenal growth has made Google from a garage startup toan Internet behemoth faster tha More..

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