Every webmaster knows that the free search engines are a major source of traffic. They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed. Yes, sure, a "perfect" page, once indexed and listed will surely rank high for its keywords but unless it is found by the spiders, it is pretty useless. It is no secret that the process of a web page being found by the spiders can be helped by placing links to that web site on othe More..

Meta Tags Help Optimize Your Web Site Rankings

Are you working on getting your web site up onto the internet? There are a few different elements you need to think about when first putting upyour new web site. Starting with the basics and building from there is the best wayto go. Optimizing your web site and getting it ready for the Internet World to see iswhat you need to concentrate on first. Here are a few helpful hints to get you onyour way to success. When optimizing your web site and making sure it is ready for the search engines to c More..

Has Google Indexed Your Site ?

So has Google found your site yet? Over the last 12 months Google has undergone many changes to the way it looks at and lists your site. This week sees another upgrade in Google. As any search engine or member of the public will tell you, Google or any other search engine MUST provide the most relevant listings for a search query. One of the major changes that Google is implementing is that it will not display more than one AdWords listingsfor the same company Domain Name. At present they al More..

Look Out MSN Search, Here Comes Gbrowser

It is official, the search engine wars are in full swing. On Tuesday, February 01, 2005 MSN officially rolled out its new search solution to all of its websites, including MSN.com. This comes on the heels of growing speculation that Google plans to launch its own browser, possibly in an attempt to attack Microsoft's greatest strength in Internet Explorer. Is it possible that MSN actually rolled out their search engine to prevent Google from doing the same thing they did to Yahoo! with the releas More..

Meta Tags - What Are They and Which Search Engines Use Them?

Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we'll start with the easy part Meta Tags are lines of HTML code embedded into web pages that are used by search engines to store information about your site. These "tags" contain keywords, descriptions, copyright information, site titles and more. They are among the numerou More..

Search Engine Rankings for Beginners

Search engine optimization is best left in the mystical land of the Intenet Marketing Guru right? Good Search engine rankings are tough to achieve. Understanding search engine marketing takes years of studying and only people with true insider knowledge and secret tools rank well in Google right? WRONG. Pure crap as a matter of fact. Ranking well in the search engines is not difficult. In fact search engine optimization is relatively easy. What stops most people from ranking well in search engi More..

SEOing A Flash Intro

Introduction Why does a FLASH intro need SEO? Flash, the great SE killer, is basically nonspiderable, although there are reports of the opposite. In this way, the intro creates a solid, non-permeable barrierbetween the website and the external world. One way around is to place the intro into a frame and connect the other pages via links from the [noframes] tag.The SE will follow such links, but will not place much weight on the anchortext or any keywords within the [noframes] tag. In this way,t More..

Read more About Are You A Google Junkie

Has Google Lost the Plot?

With the help of MSN, recently I've been reminiscing about the Google of old.Remember those days? When you could take a good quality site, add a fewkeywords, get a few incoming links and bada-bing, bada-boom, it'd be #1 onGoogle? Remember the old days, pre-Florida, pre-sandbox? The days when we, assearch engine optimization specialists, didn't feel like a private schoolgirl smokingin the bathroom? When we didn't feel like the iron fist would come crashing down atany moment? Yes, those were the g More..

Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines

Do you have a website that has little or no rankings in the major Search Engines: Yahoo. Msn, Aol, Netscape, Alltheweb and Google? Are you making little or no sales because you're getting little or no traffics? Welcome to the club. You're not alone. There are about 500 millions websites trying to getlisted in the top 20 spots of the major Search engines. Competition is stiff! Only the oldest and most powerful websites have anychance to attain Top 10 rankings. If your site can't make it di More..

Search Engine Marketing: 20 Nitty-Gritty Strategies To Compel People To Link To Your Website

You don't have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines. But achieving this can be more difficult to do than can be imagined. Why will a website with high page rank link to you, a website with low page rank? That is the million dollars question. And I have a million dollars answer for you. Below are a few search engine marketing secrets tohelp you. 1. Offer other web sit More..

The Secret Benefit Of Search Engine Optimisation: Increased Usability

A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimisation and usability compatible? Aren't there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read More..

How To Find Good Keywords

Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them. Wordtracker The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker: - Go to the Wordtracker website (http://www.wordtracker.com)and pay $7 for 24 hours' access - Enter a keyword phrase you're thinking about targeting - Wordtracker will suggest hundreds of related ph More..

An Ethical Alternative to Doorway Pages

Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines. Issue: Google makes the following specific recommendation: Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content (http://www.google.com/intl/az/webmasters/guidelines.html). This article addresses the issue of doorway pages, proposes an acceptable alternative and offers som More..

Is New MSN Search More Precise? Just Ask Google

MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www.msn.com and ÃƒÂ¢??type in your question.ÃƒÂ¢?? Here at WebAdvantage.net, we consider ourselves to be veteran internet searchers, often able to easily find the information we're after. Considering we spend all day every day online, we should be. Even so, we rarely venture to type search querie More..

How to Increase Alexa Ranking of Your Website

Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website. How to Increase Alexa Ranking of your website? Alexa Toolbar using millions of users. Alexa Gives Ranking by Analysing the web usage of millions of Alexa Toolbar Users. Alexa Sorting Millions of websites thru Alexa Toolbar and giving More..

Why Search Engine Marketing Has A Passion for Web Site Usability

Watching a recent football game, I imagined two very different teams: one called ÃƒÂ¢??The HordersÃƒÂ¢?? and the other, ÃƒÂ¢??The HuntersÃƒÂ¢??. In the game, it takes planning and skill to carry a football a few yards. ThereÃƒÂ¢?'s interference and distractions. Scantily clad dancing girls are screaming cheers nearby. How different, I wonder, is this from finding something in search engines? You have ads on the sidelines and pages to push through while trying to get to your goal. If you happen More..

Your PC can Contribute with Google Compute

Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life. SETI uses proprietary software to distribute computer processing power among all connected PCs participating in SETI project so that the radio signals can be processed faster and more efficiently. SETI effectively More..

Finding The True PR Of A Page?

I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary: "Andy Why is it that xxxxxxx ranks so well on Google for the phrase xxxxxx xxxxxx when it has a PR of 0. The other top results have PRs of 5 and 6. Is Page Rank becoming less important? Graham" My answer to Graham was to go back and read a previous newsletter where I discussed just this. In issue 48 I discussed anomalies in PR and backlinks. You can read it online here: More..

How To Make Your Website More Successful? (Part II)

In part I of our series of how to make your website more successful we already showed you some important tricks to build a more successful website. This time we are going to expand the scope a little to further improve your website and to make it work harder for you on the Internet. A) Outbound links: Search engines love to see outbound links every once in a while. It proves to a search engine that your website is related to a certain topic and industry. Make sure you use a keyword for the link More..

HTML Title Tags Dictate Your Rankings

There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag. The title tag is perhaps the most important tag out of all your html tags that can make or break your optimization process. The reason why this is so is because the title tag is seen and always present in the search engine results pages. The search engines always take th More..

5 Simple Steps to Great Search Engine Rankings

Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings. Primer Each webpage is its own unit, which has its own tit More..

Search Engines: Different Types, Different Strategies

There are four basic types of Search Engines: * Free Search Engines * Pay-For-Inclusion Search Engines * Pay-Per-Click (PPC) Search Engines * Directories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences. Free Search Engines You can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed. Always check t More..

Search Engine Marketing: Choosing Keyword Phrases

Selecting the right keyword phrases is the key to a successful search engine marketing campaign. Industry statistics indicate that as many as 85% of all initial Website visits begin with a search engine query, and according to researchers NPD Group, more online purchases originate from search engine listings than from any other source. It's no wonder, then, that search engine marketing campaigns - which include organic search engine placement, paid inclusion, and pay-per-click, among the major More..

Google is Quickly Changing...

Google is quickly changing... With the big buzz of Novembers fall within Google comes a newly indexed data-base... Did Google do something bad to our great placements? No I don't think so and here's why. While people are screaming for help and wondering what went wrong, I've noticed a MASSIVE shift in page ranking. If you look at top placements at the moment, according to Scroogle, most of the ecommerce search terms got hit really hard. A lot of the top 100 placements were vanishing and quic More..

KEI Concerns and CID Alternative

Like many folks, I have been using KEI for some time now to determine what keywords I should target with my web site. And this has led me to becoming concerned with the results KEI provides and the keywords it suggests. I need to say here that my concern is very subjective as many folks are happily using KEI and don't seem to have a problem with it. My main concern with KEI is that, by the way it works, it strongly favours demand numbers without, I feel, sufficiently taking into account the cor More..

Google Takes Care of Idiots Too

There's an old saying that goes, "God takes care of babies and idiots." Truly this statement applies to me, because when it comes to my search engine optimization skills, I'm on the idiot side of scale. But that's okay because idiots are loved, and can easily survive in the search engine game too. Let me explain. Although NONE of my 6 web sites rank in Google's top 10 (or top 20 and 30 for that matter), and I only advertise 2 of my sites using AdWords, Google still helps me make a lot of mone More..

Stay In The Know With Google SMS

The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary. SMS has long been a common means of mobile communication in Europe. It has been availabl More..

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database. Searchers have the option of narrowing their search by including, for example, the word "book" in their search terms. For example, a search on "home repair" might return a variety of web sites, online merchants, etc., while cha More..

Alert Marketing - Get Google Search Results By E-mail

Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service. At first glance, this may seem most useful to companies who want to track certain searches within their industry, or to hobbyists who want to stay on top of changes in their topics of interest. But Internet marketers can also use Google Alerts to help keep track of what's going on around the net, and even to keep tabs on their direct competition for that matter. Goo More..

Ten Steps To A Well Optimized Website - Step 1: Keyword Selection

This is part one of ten in this search engine positioning series. In part one we will outline how to choose the keyword phrases most likely to produce a high ROI for your search engine positioning efforts. Over this ten part series we will go through ten essential elements and steps to optimizing a site. Some steps take a few hours, some may take months depending on the competition, but in the end and if done correctly you will have a well optimized site that will place well and hold it's positi More..

21 Search Engine Terms Every Web Marketer Should Know Part 1

1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search engine was the most popular search engine supplying the search results for Yahoo and to a lesser extent MSN and AOL. This all changed recently after Yahoo purchased different search engine companies and de More..

DMOZ: Rotten To The Core

I knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject. When it takes up to two years to get a web site listed, there's a serious problem. When perfectly qualified web sites are rejected for no other reason than the fact the editor considers them serious competition to his or her own site, there's a serious problem. When you e-mail DMOZ about the status of your web site More..

Table Structures For Top Search Engine Positioning

So you have a beautiful website that you paid a pretty penny for and you are completely happy with it - except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may affect your rankings on search engines. On the other hand some search engine positioning companies offer services that will boost your rankings but at the expense of your design. A good search engine positio More..

Tops In Toolbars?

Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page. Whether the number is accurate, important, or even updated any more is a matter of debate on the marketing forums. But the only feature that was really worthwhile for more casual surfers, other than being able to use the Google search box directly, was the popup window blocker feature, which oddly enough, is More..

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