It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours. This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated. Googles aim is to cut down the time and shee More..

Google Traffic Report Card-Does Your Website Pass? Part 1

This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's. Why incoming links? First because these are what Google places the highest value on. But, all incoming links are NOT created equal. This 7 part course looks at the kinds of links Google values when "rating" your website in the SERP's. Each type of link discussed is important to your overall link strategy and consequently your free traffic le More..

Website Optimization, Good Overall Optimization is Key

Good overall optimization, the right keyword phrases and quality content play the key roles in the success of any web design project. Link Popularity and Google PageRank are almost secondary for the overall success of a website. Here is an example. I recently took advantage of a free service offered by a competing SEO firm. It was for a Free Keyword Analysis. Sounds like a great deal, we charge $129 for the service and it's almost a give-away. I wanted to see what they were offering for free so More..

SEO - Are You Making The Search Engines Mad?

If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort. All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result. The major search engines were pretty easy to figure More..

How To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there. How do you do this? By using the success of others to your advantage. Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to your website's link on those web sites. The most expensive More..

Does Google Hire Mad Scientists?

Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction. By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking up the latest and greatest online gizmos. In fact, you can take a peek at what's cooking at Google by logging on to http://labs.google.com. There you'll find glimpses of the true "bleeding edge" technology Google thinks will shape the way we u More..

Professional SEO: Hand Off to Bob or Outsource the Job

We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"? you can achieve professional SEO results using existing talent. However, for every company we have known that has met with great in-house SEO success, we know of many more that have seen their in-house efforts fail. We have also discovered the companies that have succeeded share some commo More..

Answers Count - Matching Keyword and Phrase Density

What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood. Most definitely, you're hoping for some positive responses. But, what you really need to do is count repetitive keywords and phrases found in your respondents answers. If you agree with the philosophy about how people tend to buy from the perspective of avoiding pain and moving towards p More..

A Simple White Hat Technique To Get Indexed By Google

Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition. Most "white hat" SEO's frown upon methods like cloaking, blog and ping and other such "black hat" techniques and never had any special technique that they could use to help get their pages indexed better. Well, presenting Google Sitemaps, Googles latest offering which is still in the beta stage, and which won't make the purists frown. https:/ More..

Easy Web Tips

How can you be found on the web? The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients. You may also be asked at any of the networking groups you attend. Why do people ask? It is simply to verify what you are saying. The web has a tendency to substantiate all of the elevator pitches and spiels that you give when first meeting with people. When I first started out reinventing myself and wishi More..

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How to Choose Keywords to Theme Your Pages and Boost Your Traffic

One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the primary phrase you page is built around. Let's look More..

Keyword Research And Overture

Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it. 1. Singular and plural forms are lumped together. I once optimized a site for "mountain hiking" based on the search traffic indicated by Overture. I later discovered that over half of that traffic was actually for "mountains hiking More..

Adding Content To Your Site Every Day

If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free). Why Adding Fresh Content Regularly Is So Important Adding new content to your website on a regular basis is the key to your online success for several reasons: 1 - The search engine spiders LOVE to crawl More..

Hiring An SEO Constultant - 10 Reasons Why You Should

It crosses every webmaster's mind anytime they see an ad or an email for search engine marketing. Many small business owners wonder what they're missing by not doing it. So should you hire a consultant? Search engine traffic make up at least 85% of all traffic to a website. So of course, search engine optimization is very important. But what, if any, will be the consequences of doing it yourself? Would it be beneficial to a website owner to hire a professional SEO consultant, or just plod along More..

Googles Good-Writing Filter

I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing. Does Google, the world's wealthiest media company, really rank web pages based primarily on arcane technical criteria such as keyword density, link text, or even PageRank? Apparently not. Most Common Website Content Success Factors I took a close look at the top five More..

Keyword Demand Isnt Enough

I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic. Total demand is just one factor to consider, though. Here are some others. 1. Demand/supply ratio. There were 289,000 searches for "fishing" last month, but could you compete against the 35,000,000 results on a Google search? "Bass fishing tips," with 3,700 searches, and 31,000 results is a more l More..

7 Search Engine Resources You Should Be Using Now

Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes". An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars. The fact is, search engines can get you an enormous amount of traffic, and it's traffic to your sites that's free. However, in order to ethically and effectively market in the search engines, you need to us More..

PageRank and How It Gets Assigned

We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest. Linking between websites both internally and externally pass a value or Page Rank. If site A links to site B, a percentage of Site A's Page Rank is passed or credited to site B. Nothing is lost from site A in terms of Page Rank unless the link is to a banned area, or bad neighborhood. The amount of Page Rank Site A More..

Duplicate Content Penalty - How to Lose Google Ranking Fast!

Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet. Search engine spam has been common ever since search engines were first invented. Search engine spam describes the practice of making changes to your website that gets you listed high in search engines at the expense of readability by humans. Years More..

Google, Adsense, SEO, and How It All Works

Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc. If your site is optimized for specific keywords than you will rank better in the search engines. There are many factors but onsite optimization is a must. You can research and fine out the information yourself or hire and SEO. I have put together some Free Basics on www.seo4dummies.com Ove More..

Top 2 Ways To Get Higher Rankings in Major Search Engines

Top 10 search engine rankings. Everybody wants it but a few achieve it. Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run. But what is it that prevent some people from obtaining their coveted rankings? It's true that some years ago, getting high rankings was very easy. You could just set up a site, heavily optimize it on the page itself and bam, you ca More..

From Corpora to Matching

Making effective use of the Internet is increasingly about creating better and more intelligent applications and search engines. Here is a brief introduction into how search engines work: 01) Define the corpus, search space/data; 02) Separate the corpus into documents; 03) Generate features for each document; 04) Generate a representation of each document; 05) Study the feature/vector space; 06) Cluster documents; 07) Reduce dimensionality; 08) Accept input Queries; 09) Find the cosine angles a More..

Get a Number One Google Ranking With This Simple Technique

You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted visitors coming to your site. If you can get the first result, well that is even better. Of course all your competitors want to do the same. One of the great things about Google is that is up More..

Search Engine Optimisation: The Soon to be Impossible Dream!

There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings. This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable. Search Engine optimisation or "SEO", is More..

Is Something Missing From Your Keywords Research? (Part 1)

As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID). I would like to propose that one thing is missing in this research approach. What is missing is a consequence of one of the major advantages of the Internet. Let me explain . . . When I use the Internet to look for information, or software, . . . I don't c More..

Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days

Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names. Promoting these diverse brands will naturally need more energy than promoting just one brand. However, if the website's name is carefully chosen to resemble the site's main theme, all the promotion energies can focused on just one keyword. Products and services ca More..

The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. The fun is the referee of the game tries to modify the format each minute, to make the game useful for the spectators, in this case the folks who search. This is a high stakes game with billions of dollars at stake and the rules change daily. The playing field changes daily and the folks who compete constantly ch More..

How to Manage SEO

Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind: ? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management; ? Comprehends keyword weighting, proximity, density and related factors; ? Search term ranking analysis; ? Link popularity building researc More..

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