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Home » Seo Articles
 

Seo Articles

 
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RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh. RSS is a way to syndicate website content. According to Wikipedia, "RSS is a family of XML file formats for web syndication used by (amongst More..
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Torpedo and Sink the Ship SS Search Engine Ranking
I was recently contacted by one of my best clients who asked me what I thought of his decision to make a major change to one of his highly ranked pages. His initial concern was that visitor sales conversion ratio was low. At almost one percent, it was just below normal, but I'm always happy when a client wants to improve. Conversion and rankings though, are very different beasts and his concern was overly focused on the former to the total exclusion of the latter. As his SEO I should have reali More..
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Guide to Search Engine Optimization
What is Search Engine Optimization? Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases. Search engine optimization can be enforced on the website while designing it or can be performed after a website is design More..
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Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten. So, should you buy your way to the top? Or should you play it safe? Some say it's better to be safe than sorry. While others say if you play it safe and never make it to the top ten of the sear More..
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The Easiest Way to Your Google Sitemap
Google Sitemaps is a new tool for website owners and publishers, released by Google themselves. It allows you to submit a sitemap (a document that contains links to every page of your site) from your own homepage in .XML or in plain .TXT format that will help Google to spider your pages. This again should result in a faster indexing process of your site and could therefore even result in better search engine placements. You can learn more about the program and sign up for a free account here. C More..
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Search Engine Optimization Lies & Misconceptions
In a perfect world, everyone would be honest. In a perfect world, no one would violate search engine policies to try get a better listing. They'd respect the terms set out by the search engines. It's not a perfect world. And especially not when it comes to the highly competitive search engine optimization industry. Prime example; 1) Here is a quote taken from a "search engine optimization" website; "Sophisticated doorway pages (those that contain unique optimized text) are still an exc More..
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How and Why to Avoid the SEO Mania
The Why But what is the reality of reaching a number 1 position on any of the big three search engines - Google, Yahoo, and MSN - and staying there? Somewhere between a remote possibility to impossible. Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day. Talk about too much competition for one, unique goal. You'd have more luck betting on the lottery, a game of blackjack, or a horse race. It's true, my opinion runs against the tide of SE More..
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MLM and SEO - Bad Business! No Business!
MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business. Now, you are probably saying to yourself "Joe, what do you know about MLM?" Well, folks in the early days I did MLM. Yes, I am a not proud of it. Not because it's MLM but, because I wasn't any good at it. Thank goodness though. I may not hav More..
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Meta Tags - An Important Part of Every Web Page
Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones: Meta Page Title Tag The title tag is supported by all search engines and should be considered as the most important element in your optimisation process. Why is this you may ask? Well the page title is the first thing search engine spiders and human visitors wil More..
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SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this. Webmasters buy links (as advertising as an example) or contact other webmasters to exchange links with them. The need for inbound links has created a new business opportunity in the search engine optimization industry. The outsourcing of link building emerged from the fact that many inbound More..
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7 Search Engine Optimization Strategy
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking. However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives. 1. Make Sure Your Site Will Not Be More..
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How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines. Fortunately it's a problem that is easily rectified. Your primary weapon of choice against duplicate content can be found within "The Robot Exclusion Protocol" which has now been adopted by all the major search engines. There More..
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SEO Hints and Tips and Free SEO Tools
Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we've got the right amount of traffic arriving at the website. All quite manageable. Today, we're mainly talking More..
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SEO, the Simplified Version
Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two things you need to do. First is ON PAGE optimizing and the second is OFF Page optimizing. On page is basically getting your meta tags and description tags similar to the pages that you have built. One key More..
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How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes
There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day. In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.5 billion searches were conducted online. That's 10.5 billion searches in just one month! And people are not just looking for information... Experts at the same conference said that roughly 25% of all online purchases originate from searc More..
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7 Free Search Engine Resources You Should be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes". An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars. The fact is, search engines can get you an enormous amount of traffic, and it's traffic to your sites that's free. However, in order to ethically and effectively market in the search engines, you need to us More..
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