Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client's point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense. Typically, a call for SEO comes after the website is already up and running. The quoted price depends on the client's needs, industry, positioning, etc. The price varies a lot, yet the cost of optimis More..

SEO India: Tips & Techniques

SEO is all about "Individualism" According to me SEO is not only getting rank for keywords (Of course that is the primary objective) but apart from ranking your objective should be "Conversion" getting "Sales" (No matter if its personal site or clients site) SEO Steps: 1. Understanding Business. # What is your business all about # How is it going to Operate. # Target audience (Global/Local) # Opportunity # Competitor study operating in same business. # "Core competence" 2. Target Keywo More..

Five and a Half Ways to Amp Up Your Search Engine Optimization

Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings. There is an art and science to being ranked highly on the search engines. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. The art is to make the site loo More..

Get Personal With Google

Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there. For example, Google's Personalized search offers a fun and useful way for searchers to interact with More..

Introduction to Google Page Rank (PR)

For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier. In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit)... to make a link count, the page who is linking to you needs to have a PR of 4 or more (the higher the better). That's not all though... Every link that page has to another site give More..

The Changing Face of Search Engine Optimization

With the ever evolving internet market for just about anything you can imagine andGoogle's index growing to almost 9 billion pages, and counting, there is littledispute amongst search engine optimizers that our job is getting much harder.From linking to articles, and density to ontology, our industry changes as fast asany other. The search engines, especially Google, seem to be on a daily diet ofchange and their algorithm seems to be growing at the rate of their index. The word 'related' plays More..

Keep Your Web Site Content Relevant

Visitors and search engines love content-rich web sites, but just having a lot ofcontent on your web site is not enough. It all has to be relevant to a main topic witheach page or section of the web site having a specific theme (And yes, this includesany resource or links pages the site may have). Each page should have its own topicand content should not stray to a different topic. If you are promoting your graphic design business and have a page on businesscard design, stay on the topic and re More..

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. It is no surprise that as the computer age takes hold computer usage has increased. The number of websites that are being developed on the World Wide Web is growing at an ever increasing exponential amount. And because we live in a quick-fix society, with limited time More..

How to REALLY Profit from SEO

I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success. I soon realized that being able to help business owners to get results from these optimization methods and strategies could also be amazingly profitable. I found out that customers are your greatest resources and many of them are quite generous when you make an impact More..

Microsofts New Search Engine

I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results. To the casual observer I suppose a certa More..

Search Wars! - MSNs Opening Salvo

With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google. Costing some $100 in development costs and lost advertising revenues, MSN's makeover offer More..

How To Stay One Step Ahead of the Google Dance

It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services. Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines. Then, as quickly as your search engine optimization strategy begines working, it suddenly, and without n More..

Google Contest - Nigritude Ultramarine

Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: 'nigritude ultramarine'. On May 7th, the day the terms 'nigritude ultramarine' was announced, typing the phrase into Google generated no search listings. Search engine optimizers hoping to define themselves as industry leaders are all vying for the More..

Searching The Internet Without Search Engines

The World Wide Web contains more than ten million websites with thousands more being added daily from all over the world, and search engines are tasked with presenting the most relevant pages based on the search criteria entered. Finding a large and popular site like www.irs.gov is easy because it is related to a large agency, but a small site like mine www.consumermortgagereduction.com would be impossible without the use of search engines. The task of finding a website that relates to a specifi More..

Dynamic Pages

Dynamic pages and the Search Engines By Clare Lawrence 10th March 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service. Do search engines such as google penalise dynamic pages? Dynamic pages are used to deliver content from a database to websites - the advantage being that data can be updated and the contents of pages changed without the need to reload pages etc. Google publishes guidance notes on its site at http://www.google.com/webmasters/2.html and a More..

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Search Engines from a Webmaster Perspective

By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts. Tens of thousands of web sites compete to achieve top ranking for their chosen keywords and keyword phras More..

Is This A ?DMOZ Killer? In The Making?

Is building a Human-Edited Fully "Democratic" Search Directory Possible? The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive.com) think so, and I think they're on to something. Here's why: As a webmaster, I've long been frustrated by a certain human-edited directory (and you know who I mean) that has inexplicably refused entry of some of my clients, while accepting others without a second glance. The problem (as I see it) is the same thing that makes these resource pot More..

Do-It-Yourself Keyword Optimization

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that: # clearly describe the purpose and content of your site, and, # allow your site to show up as close to the first results page as possible. A good position doesn't depend only on your choice of keywords. It also depends on how well do you position More..

Common Sense Approach to Search Engine Optimization

Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site: # Stick to the big names: The two largest directories: Yahoo! (http://www.yahoo.com) and the Open Project Directory (http://www.dmoz.org), and the two largest search engines: Google (http://www.google.com) and Inktomi (used by MSN search (http://www.msn.com) and AOL (http://www.aol.com) are likely to deliver 80% of y More..

Tread Towards A Successful ?Internet Research?

Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost. Your expectations from "The Information Superhighway" will crash if you proceed with the general view that exaggerates the ease of Internet usage. What is required is a moderate, balanced approach keeping one's head on shoulders. Approaching the net should be similar to any other research ende More..

How to Succeed with the Search Engines

The Cold Hard Facts?.. One of the most important factors in being successful in your business is to learn how to rank high in the search engines. It has been said that the search engines can account for as much as 95% of all the traffic to your website! If you fail to take advantage of the major engines you could be neglecting almost ALL of your targeted traffic! I don't know of any business that can afford to throw away that many visitors. Is your site ready? There are many factors in which More..

The 7 Points of Do-It-Yourself SEO

Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself? The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text More..

Would You Let A Dog Or A Butler Market Your Website?

The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services.. Search engine optimisation (or SEO) is any practice related to the end goal of improving your website's positioning in the search engines. The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website. The Ever-Changing Internet Landsc More..

Effective Keyword Optimization and Analysis Techniques

Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness. Effective use of keywords optimization and Phrases on your website Key to successful web optimization begins with effective use of keywords selection and placement. When researching keywords to use on our website we need to understand how customers really search. As web vis More..

Things You Must Realize When Searching

For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a high-speed Internet connection, web pages may seem to take days to load. And the searching itself - you have to admit it looks weird typing in bunches of plus signs, asterisks, parenthesis, and other funny symbols and operators to find what you want. To help you in this process and show that you are not, I've compiled a top five list of things you must realize when searching the web for information. More..

5 Qualities to Look for in a Search Engine Optimization Program for Your Website

These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door. suddenly, your virtual storefront becomes prime business property and you are making sales 24/7. What can a web site owner do to make sure your site appears in the top 2 pages in any given search engine? You could buy some submission software, read some books and try it yourself. But wha More..

Googled

The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other. The ethos of the community as content-creator, source of information, fount of emotional sustenance, peer group, and social substitute is well embedded in the very fabric of the Net. Millions of members in free, advertis More..

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Search Engine Optimization that Works in the Long-Term

Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update. Many pages were practically kicked-out of the top 1000 pages for competitive keywords. With recent updates, webmasters have been thinking that Google does not use PageRank because low PR pages can get very good rankings. Before that everyone was saying that PageRank was THE factor for top positions. Now, everyone is sa More..

If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results. Proposing link exchanges with other sites that have similar content to your own is a good idea, but the process can be terribly time consuming. So what else can you do More..

Is Page Not Found Making Google Tell The World Site Not Found?

Search Engines are hard to tame, that's for sure. But ifyou can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine "optimization" ends up either ignored or left up to highly paid experts. You can do this yourself, or at least very affordably Here's a quick tip that you can put to use immediately that doesn't require any specialized knowledge of More..

Internet Directory Submission Tips

Internet Directories and their Importance There are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business. One should not exchange links with a "sock" manufacturer, when your online business is "too More..

If You Could Submit Just One Page To The Search Engines Which Should It Be?

Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana. Not to mention you'll see offers to submit your site to a scadzillion sites for some low nominal fee. Yeah right. It's enough to make Pinocchio's nose grow! Because it's just not true. Basically there are really only three search engines that count. Google snags more than 60% of all searches. Yahoo 23%. While MSN search has less than 10%. Which leaves a bit over 5% for the remaining More..

The Purpose of PageRank?

I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy. PageRank is often abbreviated as PR and Google determines this PR bye evaluating how many websites link to yours, even though many of these links are missed. Who says Google gets to play More..

Tales, Fails And Betrayals Of Search Engine Placement Part 1

This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands! You will learn about the tricks, and tools I use. If I have an affiliation with any of the companies I recommend, I will let you know. I'm More..

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2

'Are Google's Days in the Dominant Position in Search Technology Numbered?' In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able More..

Are You Making These Deadly SEO Mistakes?

Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods So you want to exchange links with other web sites in order to get higher search engine rankings? So you want to create hundreds of auto-generated, keyword rich pages for your site? Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites. Firstly, lets take a look at the Google webmaster guidelines page which More..

Increase Your Page Rank Through SEO

Search Engine Optimization (SEO) must be considered a process and over time you can build your ranking and traffic. Remember, "Rome wasn't built in a day." This article provides 10 SEO tips that will build your search engine rank. 1. Title The Title is (usually) the hyperlink provided in the search results so make sure it's people friendly. Put the most important keyword first, followed by the 2nd?If you need to have your Company name there (branding), put it at the end. 2. Meta description More..

Googlebot Wont Go Home

I have 'Googlebot' crawl my site every day like a dispossessed spirit that can't leave. It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again. This has been going on now for two months or more, I've been watching the stats on my server everyday seeing just where he goes. He will crawl a few pages one day, and the next some other pages, and then finally leave until the morrow. After just three or four weeks, I More..

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