I just read an article at SitePro News that really rings my bell. It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts. Having just completed constructing a new website for my personal use, I have been looking for optimization improvements. The current rage is "reciprocal linking" so I went about searching for some reciprocal links. To my dismay I discovered websites that More..

Complete Web-Site Optimization For Search Engines (Part 2)

Source code optimization. {title}...{/title} This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers ("spider" hereafter). {title} tags are the best "dainty dish" for SE spiders. They eat them as cakes, so make title tags to be tasty for them, about 65 characters long. {meta name=description content="..."} Important Meta tag. Very often the description you put will be shown at the SE searching results. To my personal opinion they have more More..

Complete Web-Site Optimization For Search Engines (Part 1)

SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow. That is why one point should be stressed out - your business return on SEO is directly proportional to the results your business have now. It means that SEO strategy, unlike marketing optimization, directed to boost quantity, not quality. If your business enjoys 1 More..

Search Engine Optimization: Creative Ways To Acquire Natural Back Links

Search engines use algorithms calculate the order in which the search results are displayed. Although no one outside the search engine companies know the actual algorithms, search engine optimization (SEO) experts agree that back links are heavily weighed. A "back link" is text on another website that links to your site. Search engines count these links as "votes" for your site. The more votes, the better. Drumming Up Votes The most common way to get back links it to simply ask another site to More..

See No Google, Hear No Google, Speak No Google

That's right - I dreamt of a World Wide Web without the Googlopoly. And let me tell you - it was a scary place. Well the thing is - at first I thought it was frightening - but as the nightmare went on it started feeling less scary as I began to realise that I no longer had to check my rankings every day, worry about how my website was built from a 'Google perspective' and constantly battle over positions with my online competitors. And this got me to thinking.. What Would The World Be Like If More..

How To Get Number 1 Spot In Google, Every Time, Guaranteed

Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions. Why do you want to get Number 1 in Google? "Because it's good to be there isn't it? It means my website is the best out there." Well, no, it doesn't. Why do you really want to be Number 1 in Google? "Well, everyone wants to be Number 1 don't they? If I'm right at the top everyone will see my business and customers will come flooding to my we More..

List Building vs. Search Engine Optimization

It seems the excitement about search engine optimization fades in and out from time to time. The more people talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven't seen anyone else make as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you'll be surprised to see which one comes out on top. Rules and Regulations There are rules More..

Now More Than Ever...You Need To Optimize Your Site for Search Engines

As the economy begins to recover in certain parts of the world, more and more online marketers are looking for affordable ways to drive qualified traffic to their sites. That's why, now more than ever, you need to optimize your site for the search engines. Have you heard the saying, "Short-term sacrifice for long-term gain"? It applies here. For just a little effort, you can ensure a practically endless supply of visitors to your site for years to come. And the benefits are unbeatable. Free Ex More..

?Google Friendly? Solutions to Graphic-Intense Sites

We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index. After all, we have to prove to the search engines without a shadow of a doubt that our pages are about what we say or claim they're about if we want to achieve top rankings. That's why I believe so strongly in focusing each page on one single keyword phrase only. As soon as a spider hits a page, I want th More..

The Wonders of Wordtracker: Its More than a Hunt for Keywords

For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that's one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource. "Keywords" for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which is More..

How To Choose Keywords Before they Skyrocket in Popularity

Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular? Well of course it requires some research, More..

Wordtracker Wisdom: Common Keyword Questions and Answers

One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker. For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site. Not only that, but the service also tells you how competitive your keywords are (or how many o More..

20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages

Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". For clarification on these type of issues, let's start by explaining some simple ground rules looking beyond the jargon and terminology. Do Search Engines Hate Doorway/Gateway Pages? To answer this we'll examine it in two steps. Let's understand: 1. What it is that the Search Engines "HA More..

Keyword Research Made Simple!

Keyword Research is the first task in optimizing your web site and pay-per-click campaign. Here you need to know what keywords your target group is using. Your keywords are the words and phrases that people might use to find your products, brands, services, or information, via search engines. Step 1: Keyword Identification The first step in your keyword research is to identify keywords. Keyword identification is about finding the keywords that your target group is using. You can probably deve More..

Optimizing Online Catalog Copy for the Search Engines

It only makes sense. You have an e-commerce catalog site. You want lots of visitors to come to your site and buy. The best (and most cost-effective) way to do that is with great search engine placement. However, search engines are text machines, and most catalogs don't have a lot of text, so herein lies the problem. The obvious answer is that you need more copy on each page. However, the pictures of your products are just as important as the copy, so they can't be removed to make more space. Th More..

Is a High Search Engine Ranking Important for YOU?

In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think. A high search engine ranking means that your website will appear on the first page of a search engine, when someone searches for the subject of your website. For example if you were a babysitter, then you would want to appear on the first page of results whenever someone typed in "babysitter" More..

Does Javascript Affect Ranking?

Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. The methodology: I gathered the results of the queries that were naturally performed last month by myself and three associates using the two leading search engines and analyzed them. I had to visit each page and check the HTML source code to see if More..

The Modern Day Search Engine

vThe first task most netizens do when they log on to the internet is to visit their favorite search engine to find information on various topics. Over the past few years the search engine has evolved to do more than list available websites on an entered subject. The modern day search engine has tools to help the user accomplish a vast array of everyday task. Search engine is a common term to describe a tool used to find relevant webpages on an entered subject. But, there are actually two types More..

Selecting The Title Of Your Link Exchanges

I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings. More importantly, what title do you chose? Many seo firms our there now believe that web sites are getting penalized from link swapping. Even today, I had an seo company that wanted my company to link to his site #1 but he would link to my site from his site #2. I don't think so. For those of you who think More..

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see' all of your site's relevant content. You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. It's well written and contains the appropriate keyword phrases that prospects will likely use when searching for this type of information on the Internet. For some reason, though, the search engines seem to be ignoring this great content, and you're missing an opportunity to bri More..

Press Releases Can Increase Search Engine Positioning

When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is the More..

Internet 2005: The Ten Billions Pages Search Engines

To see each and every page during 10 seconds would take 694 days 24/24. The leading search engines fight to be the first that oversteps this level. In the meantime the key word "sex" has been typed about 20'000'000 times on the entire web and Google found 333'000'000 results for this query in January 2005. According to Wordtracker "sex" leads the top 200 long-term keywords on a database of 368'159'632. The 2nd and the 3rd word are also sexual but ruder. During the same period the key word "sha More..

Getting Your Site Seen By Search Engines

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results? Optimizing your site to get it ranked highly on the search engines can be a complicated subject. To simplify things, it's helpful to first understand how search engines add sites to their database. Then we'll cover some tips that you can put on your own website that will help you to get listed on search engines and get a higher ranking. The Major Playe More..

Optimizing For Visitors Not Search Engines

Most people feel that optimizing is to target the search engines alone. In my opinion, this is not the only case. Optimization requires a balance of traffic enhancements and a user friendly atmosphere that provides clear navigation. Most will agree it would be much better to have people accept offerings from a Site, rather than masses of people who do nothing. Here are some general tips and thought to make pages user-friendly. Focus on the Offerings Is something being offered? Make it clear fo More..

Diary of a Google Gazumpee

Back in November, when the Google Dance began, Barry Lloyd of makemetop.co.uk wrote an article entitled "Been Gazumped by Google?" GAZUMPED! What a wonderfully descriptive term. In fact, it succinctly describes what happened to us when our website went from #1 to oblivion a few months ago. We were gazumped, swindled, cheated out of what was rightfully ours. Okay, who's to say what search engine position rightfully belongs to anyone. I mean, let's face it, getting to the top of the search engine More..

Search Engine Updates vs. SEO

Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better. Those who didn't do well expect a major boost. Those whose sites get de-indexed anticipate a major comeback. Those who just started new sites bet on their sites will make into the first page of search engine result pages (SERPs) for their targeting keywords. Of course, not everyone will be happy about the results of search engine updates. After all, search engine traffic is a More..

Pay-per-click - the Ultimate Tool to Boost Affiliate Sales

The old ways are not always the best ways. The traditional model of making money from affiliate products was simple. Create an interesting website geared to a specific theme, slap up some banners for affiliate products that were related to your theme, and sit back, hoping that some of the audience your website drew would click on those banners, giving you some sales. If you really wanted to get creative you might have done some email campaigns for specific products on the side. But email campa More..

Five FAQ About Google PageRank

Five FAQ about Google PageRank 1. What is PageRank and why should I care about it? PageRank is a formula that assigns a value to every page in the Google index. Google displays search results based on an algorithm which includes the value of PageRank. So the higher your site's PageRank, the more likely it is that you will receive a top listing on the search result page when someone types in the keywords for your site. 2. How can I view the PageRank of my own or other websites? It's very simp More..

SEO Expert Guide - Ongoing Monitoring of Results (part 9/10)

In the Guide, you have, so far, learnt how to plan for and execute a search engine optimization and promotion strategy. However, this is not a one-off process, but an ongoing and iterative process, where you tweak and refine towards ever better ranking. To inform this iteration, it is vital that you objectively monitor your performance, using measurable indicators and statistics. (a) Tracking PageRank (PR) As I have indicated previously in the Guide, you can find out your Google PageRank at a More..

SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)

In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. There are some search engine optimization and promotion techniques I did not cover, as they are unethical. In this part of the guide, I outline this techniques, so you More..

Website Promotion: 10 Search Engine Optimization Blunders to Avoid

If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings. Here are 10 to keep in mind: 1. Don't use frames. Why would you want to use frames if SEO is important? Don't risk confusing the search engine spiders. Sure, you might write some scripts or adjust the content to work with frames, but you have better things to do with that energy. 2. Don't use Flash. Flash looks awesome, but is slows down the user experience More..

SEO Expert Guide - Free Site Promotion (PR) (part 6/10)

In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now we turn our attention to site promotion, starting with free techniques. In marketing parlance, we are talking about PR here. My key message is that free publicity opportunities abound on the web, but that people tend t More..

SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)

In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now we turn our attention to paid site promotion, which will be relevant to those of you trying to enter an already crowded marketplace, where your key words are saturated! (a) Pay-per-click (PPC) A More..

SEO Expert Guide - Page Optimization (part 5/10)

In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now it is time to focus on optimizing each individual page. My key message is keep each page brief! You shoul only be covering one key product, service or key piece of information per page. If you find you More..

SEO Expert Guide - Search Engines Explained (part 1/10)

Before we explore the world of search engine optimization, it is vital that you know a little about how search engines work and their relative market shares. It will help you to prioritize your activities later! (a) What are Search Engines and who powers them? There are essentially four different parts to a typical large search engine; the crawler, the directory, sponsored results and the search engine itself. Crawlers (e.g. Google) automatically visit web pages to compile their listings, mak More..

SEO Expert Guide - Proposition Development (part 2/10)

It is literally amazing how many people start their online business presence by buying a domain name (close to their business name) and building a brochure-ware page. Only later do they turn their mind to optimizing their site for (i) their audience and (ii) the way their audience find them. Fewer still take a long, hard look at what their competitors are doing first. Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy fr More..

SEO Expert Guide - Keyword Analysis (part 3/10)

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared? In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommen More..

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop your online business proposition and how to generate a list of key word ingredients for your site optimization activity. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK. Now it is time to start your optimization activities and I am going to start with a hard message. If you already have a site and this is the first time you have seriously look More..

SEO Expert Guide - Conclusions (part 10/10)

As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely. By way of conclusion, therefore, I would like to (i) summarise the time/spend/effort (=cost) and value trade-off for each area I have covered, (ii) highlight from that you top five areas of focus and (iii) give you some migration tips for how to cut-over to your new, optimized site. (a) The cost/value tradeoff I have More..

How Do I Submit My Site To Search Engines?

You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on. How do I get my site to be included in search-engines? That's a question a lot of people ask me. My question back to them is "Is your Site Search-engine ready?". A lot of sites don't get spidered into search engine results just because the pages are not search-engine friendly. Search engines like to see More..

Keywords: The First Step To Recognition

Open Wordtracker [ http://www.wordtracker.com/ ] and you'll see following proclamation by Brent Winters, President, FirstPlace Software, Inc., the makers of award-winning web promotion software, WebPosition Gold [ http://www.webposition.com/ ]: "Target the wrong keywords and all your efforts will be in vain." Why are keywords so important? And what indeed is a keyword? To an occasional web visitor, *keyword* wouldn't mean much. But for a practicing webmaster, the term *keyword* is perhaps more More..

Part I : Getting Free Hits Using These Simple Tips & Tricks

Search Engine Optimization Search engines still remain the #1 tool to generate free targeted traffic to any website, so make sure that your site is indexed in every major search engine. Do a through check of all the meta tags and make sure you are not missing any one. The most important meta tag is the "Title" tag which should be kept short and sweet. Then there comes the "Description" and the "Keywords" tags, please make sure that you are not dumping keywords on this tag which do not belong to More..

Search Engine Optimization and Web Site Usability

Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away. Not only are you in competition with the millions of other Web sites owners who sell the same product/service as you, but you are also competing for users' time and attention. While search engine optimization and submission can bring you the traffic you need, only yo More..

Opinion - Search Engine Success

This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial. Such is the nature of this one. There a many opinions and conclusions being expressed by so called "experts" at this time. We can't turn a blind eye to all this information but nothing will replace our own logic and powers of observation. I would like to take a minute to summarize and express my own observations. Some will obviously disag More..

Absolute & Relative Links How Do They Rank?

The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently. Absolute: You use the entire url pointing to the designated page. ex. www.yoursite.com/page1/index.html Relative: You use an automatic path to the file ex. /page1/index.html Relative gives a path that is "assumed". Your browser will automatically "assume" to put www.yoursite.com before the link. Wh More..

Youve Got The Power, Why Arent You Promoting It?

Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down. If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So why is it that most of us only apply "commercialized" marketing tactics and fail to utilize the little stuff that counts? For instance, Google allows us to promote 2 url's, www.yoursite.com & http://yoursite.com So ok. Nothing new... Then why aren't More..

Being dumped by Google? Learn how to avoid becoming a victim next time around!

After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted. What happened? More importantly what can you do about it? And what will Google do next? What happened was that Google made an algorithm change on how they rate web pages. Every time you make a search, Google tries to show the most relevant web pages that match your search term. By being able to give the most relevant results for queries, they have become the most used search engine in th More..

Commonly SEO terms and Jargon used by Search Engine Gurus

What does all this SEO jargon mean. Have you ever been left scratching your head, wonderingwhat the Search Engine Optimizers SEO's or Gurusare talking about. You are not the only one. There are so many terms used on the Internet that youalmost need a degree just to understand what the expertsare saying. I thought you might like to be enlightened on some of themore commonly used terms. I have divided my SEO Dictionary into two sections,Search Engine and Web site related terms The More commo More..

What is link popularity? Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page. Therefore, the likelihood of you being the best source of information for their searchers is directly linked to the number of votes you have. It is therefore safe to assume that the higher the number of pages linking to your website, the More..

Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business. One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'. Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns. Wiley tells how many search engines spider the Internet for sites containing keywords simi More..

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