Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure. While there are numerous factors involved with the search engine algorithms, site structure is certainly of constant importance. Cleaner structure that removes lines of code between your key content and t More..

Google Patent Application - SEO Highlights

The recent patent application filed by Google detailsnumerous items the search engine uses to rank web pages. Thespecific application is summarized as: "A method for scoring a document, comprising: identifying adocument; obtaining one or more types of history dataassociated with the document; and generating a score for thedocument based on the one or more types of history data." The patent application sheds significant light for thosepursuing search engine optimization with Google. Patentappli More..

Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies

You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn't lost in the morass of dot coms. One of the most important is showing up in the search engines, and getting listed in the top 20 for your subject. This article covers the steps you can take within your site. First things first: Ju More..

A Way for Search Engines to Improve

Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results. Well, this reality is much closer than you might think. To date, most webmasters and sear More..

Get Listed in Google Without Submitting Your Site

With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading. Talking about its indexing process, Google says: "We add thousands of new sites to our index each time we crawl the Web, but if you like, you may submit your URL as well. Submission is not necessary and does not guarantee inclusion in our index. Gi More..

1 Simple SEO Strategy To Get More Visitors To Your Site From Google

Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it's not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns. I take this example from Google because I've experienced it some time back now. Apart concentrating on getting and maintaining a top 10 ranking in Google, there are lots o More..

SEO Tips for Google

Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let's start from the top: META Tags- Sorry, but Google doesn't read META tags. That includes the KEYWORD tag. Some search engines, however, still use them. URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, More..

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Search Bots, Crawlers, and Spiders

If you are a webmaster and you review your logs, often you will see a bunch of really strange hits. They aren't humans, you can't tell their operating system or their browser! Who are these pesky little creatures who rummage around the internet all the time? Not quite sure what I am talking about? Here is a few examples of various bots searching my website: 207.68.146.40 (msnbot.msn.com) msnbot/1.0 (+http://search.msn.com/msnbot.htm) This is the MSN Search bot. 207.68.146.40 (lj2070.inktomise More..

The Biggest SEO Scam of All

While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day. "We can get your site to be number one in the search engines for the top 20 search terms you choose," promised the telemarketer. I don't usually give telemarketers the time of day, but somehow found this fellow to be intriguing. It was a cold and snowy day in Michigan right at the moment, and somehow I felt warmer just hearing him glow about th More..

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring very specialized knowledge of process that must be blended with unique and disparate technology. Here is some insight gained from years of experience providing these services to clients. * SE marketing is very effective in driving qualified traffic to a web site. Over 85% of global surfers utilize Search Engines to find goods and servic More..

Absolute Top Five Search Engine Marketing Myths Uncovered!

It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground. Big Picture Myth One - Search engine ranking leads are not as good as those which originate from other forms of tra More..

How Directories Help Search Engines

At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for. When search engines started to become popular, they relied on web pages' 'keyword metatags' to determine the topic and relevance of the page (the keyword metatag is a section within a web page's HTML code where webmasters More..

What You Can Expect From Search Engine

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use). Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type "music" and "CD" into the AltaVista search engine as a keyword the result More..

Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content

Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine. Or a searcher for that matter. Good, relevant content does. Search engines aren't all that different from people. When faced with a ton of choices, they want to know which sites are the best. And, the best sites are the ones that give the most accurate and relevant information. Good content serves three main purposes: 1. Search engines will rank your site higher for keywor More..

10 Easy Steps to Boost Your Search Engine Rankings!

In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines. But a search engine listing alone does not assure you will receive any new visitors to your Website until and unless you appear among the high rankers. Your Website must achieve higher search engine rankings in order that your customers are able to find your site promptly. You will reach higher rankings if you fo More..

Google Local Search And The Impact On Natural Optimization

With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization. Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access. In addition to local business listings and related Web links, Google Local a More..

.com Not Listed in Regional Yahoo? Don?t Despair!

If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo's Australian rankings. For quite a while, it had been at number 1 for my primary keywords "advertising copywriter", "copywriter", and "website copywriter". But then it suddenly disappeared. I clicked through about 10 pages of results, and it was nowhere to be seen. I then searched for my domain, and More..

Is Google Fair?

If you are the owner of a new website, trying to get a decent ranking from the mighty google, you will no doubt answer with a resounding, NO! Recent findings indicate that Google's algorithm has an ageing filter, which put in simple terms, makes it harder for a new webmaster to get high ranking in the SERP's, in the short term at least. So does this mean google favours established sites over new ones? Broad keywords appear nigh on impossible to get top 50 rankings for, and Google's first page s More..

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All About Links -- Interview With Link Building Expert , Bob Gladstein

Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. I'm going to jump right in ask you why Web sites need links? Bob: There are a number of reasons to have links pointing to your site. But let's start with the reason they were created in the first place. The original purpose of the Internet was to enable the sharing of information. For example, if a scholarly paper existed on a server at the University of California, and a professor at Oxford wanted to More..

Google WebSearch? & Google Adsense - Yahoo!

The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal. Google now offers WebSearch? allowing AdSense members to take the earning potential of their sites to an even higher level. Is it all about the money? For most I bet the answer will be "YES", however, those who would say no can say so with confidence. More..

What Size Body Section Ranks Highest?

This is another one of the controversial questions in many of the SEO (Search Engine Optimization) forums, yet it is very easy to answer for any particular search engine. While popular belief seems to be that pages should be very short (less than 10K) to rank well with the leading search engine, this article conclusively answers that question? with a completely different answer. The methodology is really quite simple for this question. I gathered the results of the queries naturally performed l More..

Does The Number Of Links On A Page Affect Ranking?

Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away. That concept isn't found in the academic papers published by the founders of Google, but does seem to be accepted by a majority of SEOs. I decided More..

Dealing With Search Engine Stress In A Home-Based Business

As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general. Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came More..

How To See What Pages Of Your Site Google Has In Its Index

There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies. With the method I teach in my book it seems to take two to four days on average for the Googlebot to stop by initially, and then another two days to one week to appear in search listings for the first listing. (You can read more about th More..

Were You Bamboozled by Google?

It's still happening. "Florida," "Boston," "Ginger," and "Brandy" are just a few of the many Google updates that have hit within the last few months. And Google is still issuing periodic updates as we speak. No one can say for sure whats going on or what to expect. One thing is for sure... unless you want to get bamboozled by Google (again!), youd be wise to take action to prevent it now. So many people were screaming (and still are) about losing tons of business due to Googles updates. Some ha More..

10 Things to Expect from Your SEO Copywriter

From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up. These changes have led to a growing appreciation of the value of quality web copy. This appreciation has, in turn, led to an influx of More..

How to Develop a Successful ROI for Your Website

Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization? Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies. You can't accomplish much if you're not even implementing SEO the right way. We've seen web site after web site that includes scores of individual keywords in the META keyword set (that many search engines ignore anyway More..

Keyword Ownership: What It Is And Where Its Headed

Have you ever got one of those silly emails that offers to let you own a keyword? Silly question. How many such emails do you get every day? A number of such services regularly email me offering keyword ownership of premium keywords for $300/year. They say that anyone can type the keyword I bought in the address bar of Internet explorer, instead of typing in a URL, and they will be sent directly to my site. In total it seems that there are about 2% of Internet users worldwide who have enabled o More..

Achieving Better Search Engine Optimization

The search engine giants are locked in an all outpower struggle to get your attention and patronage. Over the past 6 months there have been many changes.The big guys are getting even bigger, but there are a numberof new players vying for your patronage too. The top three Search Engines are Yahoo, MSN and Google.It would seem that Yahoo serves the most searches followedby MSN and then Google. Only a year ago Google supplied both Yahoo and MSN withsearch listings. Yahoo has progresses from a Di More..

The Search Engine Secret That Is No Secret At All

It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create. And, those visitors come to you believing that you know what you are talking about, since you showed up in the search engine results. All the time, people ask "How do I get my site to show up first when I type 'whatever' into the search engines?". Here's the secret: Create a great web site with useful information, and have more More..

Is Reciprocal Link Exchange Dead?

The sun seems to be setting on the world of reciprocal link exchange. Sites that major on that may have to switch to a new paradigm, or go down like the titanic. The major search engines seem to frown at reciprocal link exchanges, and gradually it is becoming obvious that chasing reciprocal links for the purpose of enhancing search engine rankings is becoming a dying art. It was pretty contrived while it lasted. You set up a link page, and dump links there. Some webmasters did not bother to ca More..

Why You Should NOT Submit Your Site On Search Engines

Before to answer to this question we have to know what is the difference between a search engine and directory. Here is a brief explanation. Main difference between search engine and directory lay in the way how websites get entered into their index. People submit their sites to the directories, which are reviewed by human editors. Think of the directories as collections of Internet sites organized by subject. Search engines works by sending out a spider to fetch as many documents as possible. More..

Ten Steps To A Well Optimized Website - Step 2: Content Creation

Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts. In part two we will discuss how to properly write content for high search engine positioning. Content is the key to search engine rankings. While there are numerous factors involved with the search engine algorithms, content remains a constant in stable rankings for a number More..

When to Hire a Professional SEO Firm?

In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective. According to a recent U.S. study, only 20% of a More..

Keywords - Key For All Doors

Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process. You should not be a spectator, but you should be an active part of the decision making process. Try to think as a customer Before to start the keywords analysis & research process, be sure that you know how you should perform this process. Try to think about your keywords as a cu More..

When to NOT Hire a SEO and Why

When you get an e-mail from SEO Company with content similar to this: "We submit your site on X00.000 search engines and directories?" Stay far away from companies which offer you to submit your site on thousands of directories and search engines. Why? What they do is: they use submission software and advanced scripts and they submit your site to different guest books, local search engines, search engines in other languages, post your URL in comments in different Blogs, FFA etc?You will not More..

What Is Waiting for Us? Tomorrows SEO Industry

Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites - at lea More..

Seek Engines: What If Seek Had Bumped Out Search?

In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity." Then I think what if the World Wide Web had lost out to the World Wide Subway System (WWSS) or some other less noble term? Then I take it one step further and think, "What if the term search had lost out to seek"? Let's thi More..

Google Page Rank Is Dead - Part II

In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads.info/2004/august-11.html I discussed how Google's Page Ranking System has become obsolete, but at the same time, many business savvy entrepreneurs still give it credit and could possibly discredit or credit your website accordingly to it's rank. "Let's really go in depth to take our 1st steps towards leaving Google's page ranking behind!" If you're like 1000's of people online, you've been following page ranking s More..

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links. But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6) Of course there are many different ways. You may start exchanging links with PR1-2 websites, then with PR2-3, then with PR3-4 etc? and after a year of this madness you'll probably get a result. But till that ti More..

Website Ranking With an Internet Marketing Specialist

On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major player in the search engine industry and any serious internet marketing specialist and seo expert knows how important it is to get a good website ranking in that popular search engine. Understanding Google's algorythm along with having good html and writing More..

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and banished to the sin bin never to receive a single search engine visitor ever again? Thought so. Here's some tips to help you.. Tip 1 - Hide And Seek Do not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye. The tactic of having text on your page that is the same colour as the background, and is therefore 'hidden', will almost certainly result in your wanted p More..

Branding Versus SEO

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states that 1.3 million visitors per month search for the term "Best Buy." This same report states that the term "electronics" is searched for by 1.1 visitors per month. T More..

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