There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. 1. Bad Neighbourhoods These sites are also known as free for all (FFA) pages and link farms. They serve no other purpose other than to list tens of thousands of unrelated websites. Not only will these sites not provide your site with any traffic, certain search engine More..

Yahoos Back!

I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits More..

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How to Make More Money with Your Mambo 4.5.1 Site

For those of you who are not familiar with Mambo - it is an easy to use content management system that can be freely downloaded from http://www.mamboserver.com (You have to be familiar with php, ftp, mysql databses and such to be able to use it though!) It has loads of add-ons, modules, and templates that are available free for download. Because of the fact that it basically creates pages on the "fly" also loads very quickly and we all know how important that is! I have used it successfully to b More..

Search Engine Optimization --- An Overview

Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimization, its benefits and how you can optimize your website for top search engine rankings. What is search engine optimization? Search engine optimizatio More..

Six Reasons Why Your Alexa Rating Is Still Important

1. Additional Exposure For Your Site. At the end of 2003, Alexa.com's results were being closely linked into the listings of its' parent company, Amazon.com. This currently means that when someone reviews your site, it is linked to their amazon profile, which can be accessed when people browsing for books look to see what reviewers like them suggest. In the future, it could mean that amazon.com will integrate your web site in other ways, such as showing a list of websites related to popular top More..

Site Maps: A Force To Be Reckoned With

Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking). So, what is a site map? Basically, it is a navigation tool. It lets visitors know More..

How To Syndicate Your Content

Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page. ----------------------------- Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon? Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow More..

Search Engine Optimization Techniques

Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website. While a top listing is not guaranteed, there are a numbe More..

Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire? Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them... 1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best re More..

Search Engines 101 - Search Engines Explained

What Are Search Engines? A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday.com). There are four basic types of search engines: Automatic: These search engines are based on information that is collected, sorted and analyzed by software programs, commonly referred to as "robots", "spiders", or "crawlers". These spiders crawl through web pages collecting information which is then analyzed and cat More..

Do You Submit Your Website To All The Search Engines?

There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker. Most importantly search engines that have any bearing will find you if Google has you listed. Not that there are not any other worth while search engines. There are just More..

Supply & Demand - Stop Attacking Good SEO Companies!

As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies. Please don't be quick to blame seo companies. We are also loosing search engine ranking just as much as you are in areas that aren't even related to seo. Let's take a look at SEO companies... Who created the need for seo companies? Search engines and webmasters did. The very same people who created a demand More..

Buzzwords vs Effective SEO Keywords

Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If your prospective visitors are not searching for those terms, how do they find your website? Start With The Obvious You really need to know your industry. More..

Introduction "Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site. Nowadays link popularity is being considered to be the most important step of the search engine optimization process. You cannot imagine getting good ranks in the top sear More..

Googles Next Big Move

November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come. Google touts highly its secret PageRank algorithm. Although PageRank is just one factor in choosing what sites appear on a specific search, it is the main way that Google determines the "importance" of a website. In recent months, SEO specialists have become More..

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Why Search Engine Traffic Should be Your Top Priority

Most Internet marketing methods are risky and many will not have any affect on traffic to a web site. Some online marketers will sell you anything from banner impressions, to mass email campaigns (spam), to popup ads. All these marketing tools can work, but they are also extremely risky. Some people I know find pop-ups and spam so annoying that they will never purchase anything from a business that uses them. These plans are probably not the best customer acquisition strategies, and more likely More..

Google Bring Deskbar Search To Windows Desktop. Now Any Website Can Take Advantage Of This

Google's premier of desktop search proves that the desktop is an extremely valuable marketing real estate. Google, which holds about 75% of the Internet search market, just introduced "Deskbar" - a small desktop application that allows users to search Google directly from their desktops. Google currently rules the Internet, but positioning themselves on the desktop gives them the power to rule not only the Internet, but also the entire personal computer. Unlike other interactive marketing avenu More..

Google Loosing Fan Base?

"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that focus is why it became so successful. As Google spreads out many are wondering, are they doing it too fast? Are they letting quality slip? As any company evolves it will make mistakes, but has Google lost sight of its goals? Google gained large distribution More..

Easy And Simple Steps To Get Listed In Search Engines

Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation. 85% of internet users go to search engines and find the information they want. So you better huury to follow these simple tips to get guaranteed listing and good positioning in search engines. 1. Put a link to your new web site from already indexed web site(s). If you don't have a web site that already indexed then propose a joint venture with other More..

Five Tips to Improve Your Chances with Google et al.

"Dear David: I just created a website on baby toy safety. What should I do to make sure gazillions of people find me through the search engines?" I can't promise you gazillions, but there are a few things you should do to make it easy for search engines to find you. I assume you have already decided to submit your site to the major search engines and directories. I assume that you will develop some sort of linking strategy (hopefully a better strategy than most websites use today). I also assum More..

How Search Engines Connect Sellers and Buyers

Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website. Google will show Maggie 534,000 resources on "bread baking". Unless she fails to find what she wants on the first page, or top 10 r More..

High Google Rankings: Frequency vs. Positioning

There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site. This big secret is frequency: The number of times your name appears when someone enters a key word in a search engine. I believe that the more times you appear in a search, the greater the likel More..

Marketing Articles: Getting A Better Search Engine Rank For All Of Your Pages!

In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com. This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well, let's condition ourselv More..

Build Link Popularity The Smart Way

A Brief Introduction To Link Popularity As webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines. In theory if your site has many sites linking to it then it is considered to be a valuable resource on the particular topic so the search engines will give it a higher ranking. The Problem As with many rules/laws ev More..

How to Use Keywords to Improve Your Ranking in Search Engines

The importance of keywords Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more relevance to each individual page. For example if your site is about shoes you may have lots of different types of shoes. Your index page should have a menu leading into each of the different categories of shoes. You might have a page for sandals, one for p More..

Search Engine Optimization - A Must

As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you. There are hundreds of thousands of web sites that just don't get much traffic. Some of these sites house hundreds of articles, reviews, tutorials, tools, products, forums to mention a few things, yet still they do not receive large amounts of traffic. What is their problem? They have the content. What is left? The problem is these sites aren't optimiz More..

Site Maps: Let Search Engines Find Your Pages

With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become. Nowadays, it is crucial to get your pages indexed by the most important search engines. To maximize traffic to your site, you must make sure that all your internal pages are indexed, not just your main page (homepage). Fortunat More..

How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines

Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address. Part 1: Content When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influ More..

Google Ranking WITHOUT Ever Submitting To Google!

A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try. In the beginning, I used to submit my site all the time to Google but soon realized the magnitude of my failure. Of course, it's a known fact that Google relies solely on your link popularity and content. Link Popularity? What that means is the amount of links (yousite.com) l More..

Submitting Your Site To The Open Web Directory: Some Dos And Don?ts

One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.org) as this directory provides search results for many of the most important search engines and online portals. This directory is not a robot driven spider, but a human edited directory and you must observe a few important points if your submission is to be successful. More..

Emerging Methods for Effective Search Engine Ranking

Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but the never-ending deluge of Spam is rapidly ruining the effectiveness of opt-in e-mail and helping to add luster to the value and cost-effectiveness of s More..

You Have More Web Sites Than You Think You Have: The Importance of Deep Submission

If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.com " or "two" in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address, the url of my main page. And I thought that this main page was a difficult one to promote because it was the index page of a magazine that covered a wide variety of fields (environment, arts, science, politics, spirituality, etc). How co More..

Search Warrant

So, you've just paid Ã‚Â£300 - Ã‚Â£10,000 for a new web site to be designed 'registered your URL' and now it's sitting on the World Wide Web. All your new stationery and Business Cards give the Web Site address quite clearly. The designer assures you that it has been 'submitted' to all the 'Search Engines' and, when you type in the address, there it is. You've told your customers all about it and they visit it occasionally ... No-one else seems to find it. No new enquiries and the visitor count More..

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