Google is the undisputed heavyweight champion of search engines. Most SEO (search engine optimization) companies pitch their tent around Google. Apart from being the king of search engines, unlike Yahoo and MSN, Google does not serve sponsored results on top of its search results, drawing away considerable attention/traffic away from the search results. Hence ranking high with Google is worth all the trouble it takes to get there. Little wonder then, that most SEO revolves round Google. When Goo More..

Ten Steps To A Well Optimized Website - Step Seven - Website Submissions

Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so. With services offering to help you get more traffic and higher search engine positioning by submitting your website to "18 Bazillion Search Engines For Just $19.95 Per Month!" and other such claims, there has grown much confusion around website sub More..

Blogging, Spamming, and Blog Spam

Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. So obviously, filters and legislation are not the solution, for consumers, publishers, or marketers. Everyone has been left scratching t More..

The SEO Game - Do You Play It?

Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess. I remember as a teenager learning how to play Chess for the first time. Man it was complicated. Each piece moved different ways. You couldn't take shortcuts and get the game over with. You had to really think about your moves and watch your opponents moves as well. With each move they made, you had to analyze your next move and even the best plans of attack had to be read More..

How To Measure Search Engine Marketing ROI

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year. Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you a More..

Monitor and Increase Your Search Engine Visibility with the DIY SEO Tools

In this three part article, you'll find many tools that any webmaster can use to monitor your site's search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN. URL Trends http://www.urltrends.com/ Most of the coverage I've seen focuses on the ability of UrlTrends to allow you to "View Any URLs Google PageRank, Alexa Rank, Popular Search Terms and Incoming Links". And that's a great thing, to be able to see all of that from one p More..

The Ultimate Free Google Ranking Tool

The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results. The truth is that the keywords that you are targeting are often not showing your site the first months at all on the first 200 search listings.OK,if you try to get your site listed for hoooohjgaagga or something like that, it could get you a first place in no time.But who wants to target that keyword More..

How To Weather Google Algorithm Changes

If you spend much time reading the various webmaster forums, you're no doubt well aware of the grief that many webmasters experience after seeing a Google algorithm change send their web pages sinking like a stone in the search results. But there are always other webmasters who do well with the changes, and many whose rankings are pretty much unaffected. What allows some websites to weather frequent algo changes and even prosper while others are banished to the nether regions of the SERPS or ba More..

How and When Should I Submit My Website to Google?

As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google. Don't wait! There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months be More..

Search Engine Marketing Simplified

All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Upon serendipity of elaborating all of the above said problems, I would land up in search engine marketing basics. - Less Traffic means fewer hits to your site. - Fewer pages per views mean users checking your site but not getting interested in clicking on other pages. They don't find it int More..

Search Engine Tips & Techniques

As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this. Meta tags & keywords - Meta tags are included in the section of your site and are read by the search engines. The two most important kind are "description" and "keywords" Description is a description of thecontent of your site and keywords is a list of keywords relevant to the page. More..

Optimize Your Site Pt2

6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-) Eg exercise-equipment-reviews.htm is our reviews page. Note the hyphen again always try to avoid using spaces when naming your files or pages. You will get a horrible looking 20% app More..

Read more About Optimize Your Site Pt2

What Makes The Perfect SEO Firm?

SEO companies come in all shapes and sizes. You've got your solo SEOs that either a) do everything themselves and/or b) sub-contract out many aspects of each campaign while maintaining a tight control on the quality and results of the project. Then you have your big SEO firms that employ 20+ employees that handle various aspects of your account. These firms can often turn into SEO factories and can lack the ability to treat each client individually, because everything is done in bulk. A third S More..

Creative Search Engine Optimization - A Case Study

Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success. The point of this article is to emphasize creativity when approaching tough optimization situations. Problems for BusinessTaxRecovery.com In November of 2004, our firm took on the seo marketing for BusinessTaxRecovery.com. The site was More..

More Hits are Good for My Website - A Myth You Should Avoid

I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague. First off you don't need a 100,000 visitors to your site. What you need is 100,000 CUSTOMERS on your site searching for your product or service. Very simply you're not going to find many people doing this for you. DocMurdock? will do this. Our mission is to find people looking for your product or service and bring the More..

Have You Heard Of Website Optimization

Have you heard of website optimization - If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it. If you have not already done so, then you need to choose a domain name that will compliment your website. For instance if you are building a business More..

Here Today Gone Tomorrow

Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches.Its great, you are making money and think now you can relax and forget about it for a while. No chance, Keep up with linking and adding the odd page every week or two or you will disappear in a twinkling. Here is one instance, No names mentioned that wouldn't be ethical, but my daughter emailed a webmaster whose website was no1 on Make Money Online and no More..

How To Get Listed In Google For Free

Google does not accept payment for inclusion in their main index - so anyone that's at the top is there through hard work and perseverance, or through paying a company such as NikkiPilkington.com to do the hard work for you. Below I show you 7 great ways to increase your chances of a Google ranking. The Basics Ensure that your website has a clear navigation system - and by that I man that the reader of your website can get to every main page of your website, from every other page. There's noth More..

Is Google Having a Tough Time with Their Website Limit?

If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up. Indexing 8 billion websites is quite an accomplishment for Google. As they are reluctant to increase this number, they are faced with many challenges in trying to keep some sites within these 8 billion pages while losing some others, after each update More..

Find Best Keywords For Your Site

Keyword optimisation is probably the most important thing that you want to concentrate on with regards to search engine optimisation (SEO). Unfortunately, not many people know this, or do enough to optimise their sites' keywords. Before I knew the importance of keyword optimisation, I used to pluck any keywords that seemed relevant to my site, insert them into my title tag and meta tags, then submitted my site to the search engines. And then wondered why I didn't really get much traffic. Well, More..

Google Page Rank Is Dead - Part III

HELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. This weekend, marketers all around the world don't believe what they are seeing... Google's Page Ranking system is dead. Is it really dead? In an online forum post from WebProWorld.com (A discussion on Google), people from all over are speculating about what is going on. In fact, one member was quick to point out that the last big shif More..

Seecrets on Website Promotion: Search Engine Wars - a Different Perspective

The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information. It does not provide information on how much the spaceship costs in the commercial market and where it can be obtained, nor the scientific details that would interest an engineering student. Se More..

The Simple Formula To Search Engines

Search engines are one of the best tools to bring targeted traffic to your business. Millions of people are always using them every day to search for information that's suitable to them. Understand that this gives you an advantage to give your prospects whatever they are looking for. This means that you will get very targeted prospects because they are locating your web site in their system with the use of keywords and phrases related to your product. This is the Power that search engines have More..

When Google PR Tool Bar is Down!

Where is the need to worry? Who needs a PR Tool Bar Anyway! Everywhere its the same topic. Its getting stale and beginning to stink already. When it first disappeared all of us thought we were penalized for something we had not done. Some of us were informed by stranger webmasters that we were black listed and soon all of us realized, it had little to do with us and more to do with Google and their software and engineers. And the forumsoverflowed with information and assumptions!(they still are More..

Google Patent Application - User Data As Part of Ranking Process

In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it "might" consider user data as a factor in organizing search results. What Is User Data? Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers. The site server should More..

Google Patent Application - Linking

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: "A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data." The patent application sheds significant light for those pursuing search engine optimization with Google. Paten More..

Google - A Bit of History

The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard. The Beginning Larry Page and Sergey Brin co-founded Google in January of 1996, then known as BackRub. The boys were in the early twenties and clas More..

Martial Arts Webmasters: Time to Optimize Your Site!

A few months ago I was looking through the search engines to see if my website was even found for certain keywords. Well it wasn't. I knew something needed to be done, because I was losing potential customers to my Martial Art and Self Defense Classes. As the Internet grows exponentially, the important of a web presence is important. After reading countless articles, spending hours optimizing every aspect of my site, I finally started to see the results. Targeted geographical keywords hit # 1 i More..

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculatethe ROI in terms of time and money. I am just trying to redefine "The Boston Matrix" in terms of keypharse analysis, hoping that it will help in yourinvestments. There are three steps to it, 1. Market 2. Competition 3. Conversion Ratio Let me explain it one by one:- Market: Check different key phrases using suggestion tools like word tracker,inventory.overture.com/d/sear More..

Basic Search Engine Promotion

I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?" What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!" People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work. Three types of "Search en More..

Easy Steps to Get Onto Google Top Search Pages

To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.e. Lowell Pizza, or business with unique keyword phrases, i.e. Kraton thermoplastic rubber. The steps below outline a simple method to do content optimization. By following the procedure on your home page, you can achieve a high Google ranking. I will be assuming you have a basic understanding of html code. To optimize your site you h More..

DIY SEO - Part 2 Tags n Things

Part 2 Tips 4 tags Meta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about.They look like this, title Put title of your page here, include important keywords /title meta name="Description" content="Put a short keyword rich description of your site here"/ meta name="Keywords" content="Put your keywords in here" / meta name="AUTHOR" content="Your name or company name here" / meta name="COPYRIGHT" content=" Your name More..

Its Not Just All About Google Anymore

Those webmasters that stick to the old ways and focus entirely onGoogle are missing out on a lot of search traffic these days ifthey are not also well ranked by Yahoo and MSN. For the first few months after Yahoo decided to go their own waywith natural search (and MSN decided to get serious about thesearch business), the search results provided by those two couldonly be described as bizarre. Enough time has now passed thatthe dust has somewhat settled and there are three main (from atraffic sta More..

How to Get the Ranking You Always Wanted!

Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps. Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages. There should be more text content then HTML content. You should avoid progra More..

So, Where Has Your Search Engine Been Today?

Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. A lot of research indicates that most searchers exit search engine result pages to visit one of the top three results. That raises the question: What about the remaining million plus results? We Need a Search-Engine to Search Search-Engine Results! Based on the a More..

Local Search Optimization - A Guide to Getting Started

While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities. Already we're seeing features like customer reviews and ratings, storefront and product photos, detailed maps with directions, hours of operation, forms of accepted payment, integration with cell phones, a More..

Top 10 Little Used SEO Strategies

There are millions of web sites trying to get listed in the top 20 to 30 spots on the major search engines. That's a lot of competition! So if you're having a hard time getting those spots, maybe you should try some little used but effective seo strategies to get those prized listings. One way to do that would be to do a search on Google, Yahoo or MSN using the keywords that someone would use to find your website. The key then would be to advertise on the top web sites. Now advertising on these More..

Organic SEO: Patience For Long Term Ranking Results

When does long term SEO show ranking results? It takes timefor optimization to produce targeted traffic to yourwebsite. Organic SEO requires time to take effect, just asit takes time for your web pages to start showing up in thesearch engine results. Clients regularly ask me about the timing of a search engineoptimization campaign and when those results will be seen inthe search engine listings. A long term marketing campaignbased on search engine optimization takes time: patience isthe name of More..

Search Engine Robots - How They Work, What They Do (Part I)

Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important? You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings. Wrong. Search engine robots have only basic functionality like that of early browsers in terms of what they can understand in a web page. Like early browsers, robots just can't do certain More..

Search Engine Robots - How They Work, What They Do (Part II)

If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not being able to crawl the site or figure out what your pages are all about. Submitting your site to the major search engines: that will help with the "can't find it" problem. Even having links pointing back to your site can be enough to attract the search engine ro More..

10 Ways to Make Sure Your SEO Goes Out of Its Way for You

If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind: 1. Be realistic. Don't waste your time or the SEO firm's expertise by arguing about broad search terms. Don't say you want to be in the Top 10 for "e-commerce." The SEO firm should ask: "E-commerce and what else? E-commerce consultants? Please be specific." 2. Think long-term. If you can't help yourself and you want broad search More..

Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links. This is going to affect quite a few businesses on the Internet that depend on affiliate links to generate revenue. Especially the last Google update kicked some major affiliate players out the index - leaving those websites out in the rain. Loss of traffic was immediate and loss of revenue was More..

SEO and Google Indexing - Why It Requires A Complex Blend of Skills

If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. In fact, there are four distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own b More..

How to Make Better Use of Web Site Page Titles and META Data

We got down to the basics with web site page titles and META data as part of a new study on how manufacturers use natural search engine optimization (SEO). Businesses of all types could benefit from the following case studies that show how poor titles and META data can be improved from an SEO perspective. Case Studies: Ineffective Optimization We selected 5 of the web sites (among 350 we studied) that scored the worst in terms of search engine optimization. Here's a closer look at what they ma More..

Its All in the Title

Unfortunately, we don't live in a perfect world. You may be the most intelligent writer in the world, and have breaking information, which, if people actually read it, would benefit them and their business. Problem: most, if not all, publishers of articles don't have the time to read the whole article unless they are "captured" within 7 seconds. So that tells us that, when submitting your articles to newsfeed services, publishers, bloggers, and the like, you have about 7 seconds to capture thei More..

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