The recent patent application filed by Google detailsnumerous items the search engine uses to rank web pages. Thespecific application is summarized as:

"A method for scoring a document, comprising: identifying adocument; obtaining one or more types of history dataassociated with the document; and generating a score for thedocument based on the one or more types of history data."

The patent application sheds significant light for thosepursuing search engine optimization with Google. Patentapplications can be difficult to understand, so followingare highlights that you should consider for your SEOefforts.

Update Your Site

Updating your site is important when it comes to maximizingyour rankings on Google. In addition to the manipulation ofkeyword density and meta tags, the patent applicationreveals that Google places significant value on how oftenyour content is updated. The more often you update, thetimely and relevant your site will appear to Google. Inturn, this leads to higher rankings.

To appease mighty Google, consider the following plan ofaction:

1. Update pages frequently,

2. Add new pages to your site,

3. Interlink the new pages with others on your site, and

4. Add new pages on a weekly basis instead of all at once.

When Google returns to the site, you want to make sure thatthere is new content. The high rankings of blog sites areevidence of this approach.

Google's Looking at Your Domain

In a new twist, Google claims that it analyzes the number ofyears of domain registration as part of the ranking process.The application suggests that domains that are registeredfor longer periods of time are given more value because sucha commitment shows the site is not a fly-by-night jump page.It is recommended that you extend all domain registrationsfor as long as possible as part of your search engineoptimization efforts. It is difficult to tell how much theregistration process impacts the ranking process, but everylittle bit helps.

Google claims that it also digs deeper into domain names toevaluate the legitimacy of the site. Factors in theevaluation include the web host and the "who is"information. According to the patent application, Googlemaintains a database of hosts that facilitate spamming ofthe Google search engine. While such hosts are not detailedin the application, pray to God that you are not using one.You should evaluate your host if your optimization effortsare not producing results.

If your search engine optimization efforts for Google arefailing, the patent application may provide answers. Talkabout a perfect E-book!

Halstatt Pires is with http://www.marketingtitan.com - anInternet marketing and advertising company comprised of asearch engine optimization specialist providing meta tagoptimization services and Internet marketing consultantproviding internet marketing solutions through integrateddesign and programming services.